Overview
Roketto had a basic website that lacked structure and professionalism. They wanted a redesigned, user-friendly website that showcased their growing ecosystem — including their badminton academy, multiple coaches, about section, Google Maps integration, registration, testimonials, and an online shop.
Client
Roketto — Australia’s premium badminton academy and brand
Company
Redblacktree Technologies
Role:
UI/UX Designer
My Role
As the UX Designer at Redblacktree Technologies, I led the complete design process — gathering client requirements, creating wireframes and final designs, presenting them for approval, coordinating with developers, and conducting multi-user testing to refine the experience before launch.
Approach
I simplified the site architecture, introduced intuitive navigation, and built a clean, modern layout that reflected Roketto’s professional and energetic identity. Each page was structured for quick access — from learning about the academy and coaches to registering and exploring the shop.
Outcome
The new Roketto website now delivers a seamless, professional experience that highlights the brand’s services and boosts engagement through clear structure, responsive design, and easy navigation.
Final Design
Learnings
Working on the Roketto website redesign taught me the value of simplicity and clarity in user experience. The client’s primary goal was to have a clean, professional website that was easy to navigate and quick to load without heavy animations or complex interactions.
I learned how to design with restraint ensuring every visual and layout decision served a purpose. Instead of adding flashy elements, the focus shifted toward content hierarchy, spacing, and intuitive flow, helping users find what they need faster.
Through multiple client discussions and user testing, I understood how a user-centric approach doesn’t always mean more features sometimes, it means removing distractions and keeping things effortless.
This project also strengthened my understanding of collaboration and iteration. Balancing the client’s expectations, developer feasibility, and user feedback helped me refine the design until it met both business goals and user comfort.
Overall, Roketto taught me that a website can look elegant and perform effectively by being simple, professional, and human-friendly proving that minimalism, when done right, speaks louder than complexity.
